PropertyGuru Malaysia made RM47.1 million in 2024.
Most people still think iProperty is their competitor.
It’s not. Same company owns:
• PropertyGuru
• iProperty
• Brickz
• MyProperty Data Even more interesting:
Their membership revenue barely grew.
But “agent discretionary” (Boost & Repost) jumped 88% — from RM7m to RM13.2m. They don’t just charge agents to join.
They monetise how hard agents fight for visibility. One company. Multiple brands. Same playbook.